Internet Marketing

Forget PC Searches, Google Owns Mobile as well...

  • Dave Reply

    This is a really interesting article on the strategy and execution of mobile search domination by Google. With Android now past 60% of new smartphones, when will the Antitrust lawyers be knocking on the door next?

    But seriously, would you download a Bing search app?

    Link to Article

    01/08/13 at 02:03 PM (4603)
  • Adam Reply

    60% market share for android! What? What happened to the BIG @pple?

    01/08/13 at 02:12 PM (4604)
  • Carissa Reply

    Dave-no on in their right mind would download Bing search app. I tried using it once, I am not sure why is has more traffic than Yahoo. It's terrible!

    I think it's pretty interesting that smart phones are changing the way people search; no longer do i go to Google to search..I go to my app; there's an app for truly anything, which might give Google a run for its money in the world of Mobile Search! here's hoping at least.

    01/08/13 at 03:03 PM (4605)
  • Carissa Reply

    I think android has stolen a few dedicated apple users! With the maps fiasco; siri being horrible, and a lack of a big change in design has really deterred people!



    01/08/13 at 04:39 PM (4606)
  • Dave Reply

    That usually happens when you keep hardware and software exclusive to your company...

    But clearly Google's strategy is making $ off of search, so Android will continue to be an industry leading force as long as LG, HTC, Samsung, etc continue pumping out phones featuring Android.

    [quote]Adam said: 60% market share for android! What? What happened to the BIG @pple?

    [/quote]

    01/08/13 at 04:58 PM (4607)
  • Chad Reply

    Eric will be chiming in any minute on this one. Once again we've steered this into Apple bashing.

    I'm an iphone user... I use Google search app for email, Gmail for email, Google maps for local/directions. It's all the pluses of Android with the beauty / simplicity / battery life / better software updates / etc... of iphone.

    01/08/13 at 05:03 PM (4608)
  • Eric R Reply

    well... apple's thing was never to make massive changes. It was simplicity. They kept the phone simple and don't allow users to customize the UI, but that works well for them. Android allows massive changes, but it also comes with bugs and issues with daily use.

    As for why android is taking over the market, that seems pretty logical since there is only one kind of phone which runs IOS - The iPhone. There are hundreds of models which run android.

    01/08/13 at 05:06 PM (4609)
  • Chad Reply

    Good points. The really interesting trend that has emerged is that it isn't about iOS vs Android anymore. Like Carissa said, it is about the apps and feature for feature the Google apps (iOS or Android) are among the best for getting stuff done. So their combined share will go up.

    01/08/13 at 05:15 PM (4610)
  • Dave Reply

    Indeed, it is all about what works with your lifestyle. The other piece of the puzzle is that if you are an iOS owner from the start, you likely won't stray since apps are not transferable.

    Same goes for Android, so there is a bit of brand loyalty(or 'forced' loyalty) associated with owning apps from the start.

    [quote]Chad said: Good points. The really interesting trend that has emerged is that it isn't about iOS vs Android anymore. Like Carissa said, it is about the apps and feature for feature the Google apps (iOS or Android) are among the best for getting stuff done. So their combined share will go up.

    [/quote]

    01/08/13 at 05:50 PM (4613)
  • Chad Reply

    Which ones? I actually think it will go the other way... the trend is for services that are device/os/platform agnostic. Evernote, dropbox, Google, etc... They will be where you are regardless.

    [quote]Dave said: Indeed, it is all about what works with your lifestyle. The other piece of the puzzle is that if you are an iOS owner from the start, you likely won't stray since apps are not transferable.


    Same goes for Android, so there is a bit of brand loyalty(or 'forced' loyalty) associated with owning apps from the start.



    [/quote]

    01/08/13 at 06:02 PM (4614)