Internet Marketing

Football, Commercials and Beyoncé

  • Renee Reply

    You know how I dug tweeting during the Presidential debates. Well, the Superbowl was equally as dig-worthy, especially this year.

    Search Engine Land provides some insights into what was trending/what we searched for during the Superbowl. I was compelled to hop to social media for four things (apparently, I wasn't alone):

    1.) Beyoncé.

    If you weren't mesmerized, e-mail me and I can give you 34 reasons she should rule the world.

    2.) The blackout.

    3.) That Skechers gazelle commercial.

    4.) Stevie Wonder.

    I was not online yet when the choir sang, but was speechless and wouldn't have known what to say anyway.

    Here's Search Engine Land's recap:

    Beyonce, Blackout, Ravens And M&Ms — What We Searched For During Super Bowl 2013

    02/04/13 at 02:29 PM (5111)
  • Renee Reply

    Actually, according to that article, I was alone about the Skechers commercial. C'mon, that was genius. The fist bump with the gazelle?

    02/04/13 at 02:34 PM (5112)
  • Ellen Reply

    Is it true that Beyonce caused the blackout? I saw a headline somewhere that the performance caused a power surge or something.

    02/04/13 at 03:29 PM (5113)
  • Brian Long Reply

    Renee, I had a BLAST tweeting and reading tweets during the Super Bowl. Hi-larious.

    I felt that there was a ton of weirdo/mismatched branding going on during this year's commercials, though. It left me with a ton of questions:

    1) Why did the Beck's Sapphire commercial incorporate a CGI fish? Is it made with real fish? If so, why a CGI fish? Just because you can CGI something doesn't mean you should.

    2) Why was Bud Light making Stevie Wonder do a T-Pain impression?

    3) Why were Oprah and/or the troops selling Jeeps? Great, sentimental commercial, but you could have inserted ANY other brand in there and it would've worked.

    BONUS COMMENTARY: That commercial would've been better if Oprah started telling people to check under their seats and everyone found Jeep car keys, while she shouted "You get a Jeep! You get a Jeep! Everybody gets a Jeep!"

    4) Why did everyone cry about clydesdales during the Budweiser commercial? It's not like it died and Budweiser regular is kind of yucky-tasting beer.

    5) Why was the Dodge/farmer commercial so heavy-handed? Sweet lord, I was just about to pass out from it. I was also just about to strap on a pair of overalls and grab a cow udder when the commercial finally revealed it was about trucks. Let down.

    02/04/13 at 04:52 PM (5122)
  • Bill F Reply

    @Renee (2) Beyonce didn't cause it; just some "lights-out" defense by the 49ers!

    (3) should have had a warning, do not try this at home! Skechers dude finished that race with far too few claw marks for tackling a big cat in the wild. I thought it was typical sports advertising, wear these shoes and you can be a beast too etc.

    @Brian (1) So the fish can sing along. Why was everything in the Sapphire commercial red? Sapphires are blue.

    (3 and 5) I entirely agree about that Dodge commercial. Probably meant to grab at our heart strings but for me it seemed like a valiant attempt to rip my heart out! And an astounding 128 seconds of it. 4 1/4 thirty-second ad spots of it! I'm sure the ad had regional appeal in the Midwest and/or with an older, less technological demographic, but not so much with the social media generation. Same I think with Oprah and the troops selling Jeeps. I could go on to some length about American regional car/truck cultures, but I won't other than to say that there are few things more "American" than pickup trucks, so again it sells trucks somewhere I assume.

    (4) cute baby horses! Another year and they'll be making Bud like their parents. Maybe it's just because the Clydesdales are such a tradition now. Haven't they been in every Super Bowl yet?

    02/04/13 at 05:19 PM (5124)
  • Chad F Reply

    I always love being on Twitter durning major T.V. events. Soon as a commercial ended Twitter was blwoing up with oppions, love social media. Live focus groups all over the world.

    02/05/13 at 09:41 AM (5131)
  • Nick Reply

    I actually fell asleep at 8pm on Sunday, and although I generally love following social media responses to big (inter)national events, I can't say I was sorry to miss the kerfuffle as it was happening. One of the nice things about the internet is that whatever you miss that you would've wanted to have seen, you can always find out about the next day --all while filtering out the not-so-interesting stuff. I remember back in the old days (GET OFF MY LAWN) when you had to actually watch the Superbowl to see the ads. No more.

    02/05/13 at 11:23 AM (5143)
  • Dave Reply

    Oreo still had the best response to the blackout -


    02/05/13 at 11:34 AM (5146)
  • Nick Reply

    "Turns out they had a 15-person social media team at the ready to respond to whatever happened online in response to the Super Bowl — whether it was a mind-blowing play or half the lights shutting off. So not only did they have a regular commercial run during the first quarter, they also had copywriters, a strategist, and artists ready to react to any situation in 10 minutes or less."

    Now THAT would be a fun job!

    02/05/13 at 11:36 AM (5147)
  • Brian Long Reply

    I remember seeing that go viral almost immediately upon them posting that - very clever and super-savvy idea.

    My favorite was Duracell posting on Facebook "If only the Superdome was powered by Duracell..."

    02/05/13 at 11:37 AM (5148)