Internet Marketing

Facebook To Tell Users Being Tracked

  • Bill Reply

    http://bits.blogs.nytimes.com/2013/02/04/facebook-to-tell-users-they-are-being-tracked/

    What's the impact of this do you think? My opinion is not much; targeted ads have been around for internet forever already, and if you didn't know you were being tracked you could probably infer it by now (anyone else notice how half of the ads you see online are for Agency now and the other half are from sites you clicked on last week?)

    What about the opt out? Will people actually use it? Will it reduce the reach of ad content? Perhaps will it even be helpful, by preventing ad spending on people who wouldn't convert?

    02/05/13 at 10:46 AM (5137)
  • Nick Reply

    Just based on my FB friends, I think people will opt out. I know that many of my friends get spooked/annoyed when they see targeted ads.

    02/05/13 at 11:19 AM (5141)
  • Peter Reply

    Anyone watch Parks & Rec? http://www.youtube.com/watch?v=ZP7ebyqBn_M

    02/08/13 at 07:49 PM (5240)
  • Jesse Reply

    Why wouldn't anyone opt out! Yeesh. Facebook is going to eventually reach a tipping point where a noticeable amount of people actually jump ship I believe.

    02/11/13 at 08:36 AM (5245)
  • Bill Reply

    I'm hoping more people move past the outdated 20th century concept of privacy. Nothing is secret anymore, we might as well not try.

    02/11/13 at 08:53 AM (5246)
  • Chad F Reply

    I think if people understand how ads are served to there specifc search querys they would understand that there is not much to worry about. As BIll said nothing is secret online anymore. People speak of not having privacy but they post & share everything they do all day online. Everything from pictures/Check-In's & so on.

    02/11/13 at 09:47 AM (5248)
  • Renee Reply

    I don't think this will come as a surprise to many. Anyone who pays attention to the types of ads that pop up will notice they aren't random. It will be interesting to see how many people opt out (although I do think more and more consumer and advocacy groups will be pushing for more opt outs as users become more aware). I personally don't care if they show me an ad for a site that I recently visited. It's no different than what search engines do.

    02/12/13 at 12:58 PM (5299)