Internet Marketing

Facebook Nearby Gets an Update to Compete in Local Search

  • Renee Reply

    The Facebook Nearby feature for mobile (which shows you where your friends checked in) will now show you nearby businesses and other places, becoming a local search tool.

    What does that mean for businesses?
    Those that don't have Facebook pages won't show up.

    MarketingLand:
    Facebook Nearby: A New Reason For Local Businesses To Get On Facebook

    12/17/12 at 04:25 PM (4378)
  • Josh Reply

    All the more reason to hop on board. There really isn't any excuses at this point - if you own a business you need to have a presence on some sort of social media. I honestly think a little less of a business (especially locally) when I'm looking for information, and they're nowhere to be found. Google+ Local listings are a complete necessity as well.

    12/18/12 at 09:40 AM (4388)
  • Paul Reply

    [quote]Josh said:I honestly think a little less of a business (especially locally) when I'm looking for information, and they're nowhere to be found.[/quote]


    I'm glad I'm not the only one! There's this awesome Asian restaurant on Clinton Ave that is non-existent online that I've been half jokingly saying that I need to make them a site in exchange for food. It's definitely one of my pet peeves.

    I had a client who was hesitant to try marketing on Facebook because he didn't think anyone would care about what his contracting business was doing. It turned out that after a week or so of getting the ball rolling, a few of the articles posted on his page were a big topic of conversation at a networking event. I think everyone should be on board and I'm glad we have another feature/benefit we can use to make the sale.

    12/18/12 at 04:58 PM (4390)
  • Nick Reply

    12/19/12 at 04:48 PM (4407)
  • Nick Reply

    12/19/12 at 04:49 PM (4408)
  • Nick Reply

    Whoa, sorry about the empty posts there. I was having some issues. Anyway: @Paul, which one? I am always in the market for awesome Asian places to try.

    And yeah, it's not that hard to set up at least a FB page, even if a whole website is too intimidating. I get irked when a restaurant only has as its web presence a Yelp review, or maybe its menu posted on one of those menu-listing sites.

    12/19/12 at 04:53 PM (4409)