Expand your business through web design outsourcing

By Adam Stetzer - 12/18/12 0

Most small marketing services firms and web designers really struggle with scaling their businesses. There is never enough time to handle sales, account management and getting the work done. We understand that web design outsourcing isn't easy but web design outsourcing can help expand your business.

Historically, these small marketing firms did not want to outsource web development because it adds complexity to their job. That is because most web design outsourcing partners don't help define a process to work together. Watch this video and learn how we solve this problem:

Chad: Hello. Welcome to our Website Design Outsourcing video. I'm Chad Hill, and I have Adam Stetzer here with me, as well.

Adam: Good afternoon, Chad. We're talking about web design today, specifically web design outsourcing. This is a juicy topic. I want to dive into this and hear your thoughts on how can you expand your business with web design outsourcing? What are the pros and cons of going that route?

Chad: There's 4 things that I want to mention about web design outsourcing. The first one is, and probably the most important one, is that it free up your time to focus on sales. When you have to do sales and delivery, there are inevitably time constraints, and one of the two is going to suffer, usually sales, because you get busy, and then what happens is you end up porpoising your business. One month you have new sales, the next month you have no sales, so freeing up time for sales is probably the best reason to outsource web design.

Adam: You're saying you can spend time working on the funnel and making sure you've got a consistent lead flow, get a little more consistency on how those financials are going to look, know you're going to grow at a more predictable clip, those probably are attractive to a small business guy.

Chad: Absolutely. The second one is, really, you're buying into a proven outsource web development process for gathering requirements in getting the project started in the right foot. All too often with website design, the requirements are poorly defined and that ends up causing trouble at the end of the project. When you're outsourcing your website development, you're almost required to have a more structured requirements gathering process because someone else will be doing the work. That's really important.

Adam: People don't focus on that, they think, "I'm just going to do web design outsourcing, I'm going to get some development resources," but what you're saying is by crossing organizations you're actually tightening up the communication process and forcing people to document, which is really a requirements gathering process. I think that's an excellent point.

Chad: Yes, absolutely. The third thing that you get when you're with a web design outsourcing service is you get built-in product development. In our case, use our Website Outsourcing service; we're every month, rolling at a new theme. We're taking a theme, we're building it out, and adding in all of the best practices for a small business, or even a medium business, website; so adding the right places to for call to actions and phone numbers, including all of the right optimization components for Google+ Local. All of that you're getting kind of built- in rate with the Website Outsourcing service.

Adam: If I can extrapolate on that a little bit; each month we roll out a new theme as a base theme, but each theme has 8 colors, so that's really 8 different websites. Then within each of our websites and each page, we currently have, I think, Chad, 32 different layout options, so the way you can actually configure this website is fairly infinite. That's coming out each month, so you're getting this whole design team behind you, constantly bringing new product, making sure you're up to date when you outsource web development.

Chad: Yes, absolutely. I think the last one that's perhaps near and dear to my heart is that you're able to afford resources with the Website Outsourcing service. You're able to afford resources that normally you wouldn't be able to immediately afford. I'll give you a couple examples of that: The first one is customer support, those customer support calls that will kill you if you don't have a process. With our Website Design Outsourcing service, you get that built-in. The second one is that we have dedicated people working on the hosting to make sure the websites are up. Again, no one wants to get that phone call in the middle of the day that a site's been hacked, and not know what the heck to do; we have people who can help resolve those issues. The final one is, again, related to the technical resources, but we've got the Disaster Recovery services built-in, so you won't ever have to worry that, "My website wasn't backed up"; we're backing it up every day, we can always restore to that point. Those are things that are really going to help allow you to scale your business. Those are important.

Adam: Excellent. Those are the typical economies of scale that you gain by joining a co-op. I think those are excellent points, and that's why web design outsourcing will grow your business really fast. Thanks, Chad.