Email Marketing Tops Channels to Drive Holiday Sales
Just ran across this new survey on Twitter. It was conducted by one of the large online marketing services providers in Europe and doesn't include US data, but I still thought it was worth noting.
They conducted a survey of 174 marketing decision makers in France, Germany and the UK in November and found that "More than 40% of respondents said email is ‘very important’ for driving sales, followed by SEO and SEM (both 33%)." Social media was 4th with 20% in the survey.
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