Internet Marketing

Email Marketing Tops Channels to Drive Holiday Sales

  • Renee Reply

    Just ran across this new survey on Twitter. It was conducted by one of the large online marketing services providers in Europe and doesn't include US data, but I still thought it was worth noting.

    They conducted a survey of 174 marketing decision makers in France, Germany and the UK in November and found that "More than 40% of respondents said email is ‘very important’ for driving sales, followed by SEO and SEM (both 33%)." Social media was 4th with 20% in the survey.

    Ecircle:

    Christmas Email Marketing Survey 2012

    12/19/12 at 11:49 AM (4402)