Internet Marketing

Email Benchmarking Data Published by MailChimp

  • Chad Reply

    We are always looking for new benchmarking stats. Check out MailChimp Email Benchmarking stats that break down open rate / click rate / unsubscribe by industry.

    Religion had the highest open rate and one of the lowest unsubscribe rates. Any guesses on why? Does anyone see anything interesting?

    01/09/13 at 08:32 PM (4653)
  • iNovate Reply

    I think because of the emotional connection, and the guilt we feel if we unsubscribe!

    01/09/13 at 08:36 PM (4654)
  • Chad Reply

    Welcome to the forum. You never know when you might need that email :)

    [quote]iNovate said: I think because of the emotional connection, and the guilt we feel if we unsubscribe!

    [/quote]

    01/09/13 at 09:04 PM (4655)
  • Jesse Reply

    This looks like an interesting link. I'm going to have to read this in depth later on.

    01/10/13 at 10:39 AM (4672)
  • Jenna Reply

    I read Mailchimp's email marketing benchmark survey from 2010 awhile back when I sought to determine my "email success". Interestingly, it seems like just about EVERY SINGLE INDUSTRY saw a relative improvement in their open rate in 2012 compared to 2010. Methinks email marketing is growing, probably due its super high ROI under tight budgetary constraints---quite the opposite of what some have been saying about the alleged "downfall of email". The proof is in the Mailchimp puddin'.

    01/10/13 at 12:22 PM (4675)
  • Dave Reply

    I think it also has to do with relevancy. I feel that those who subscribe to religious newsletters are probably pretty religious and therefore show a deep seeded interest in the topic. I also don't recall ever seeing spam go out as part of a religious outreach effort. If that was the case, I am sure the stats would show a different story.

    [quote]Chad said: We are always looking for new benchmarking stats. Check out MailChimp Email Benchmarking stats that break down open rate / click rate / unsubscribe by industry.


    Religion had the highest open rate and one of the lowest unsubscribe rates. Any guesses on why? Does anyone see anything interesting?

    [/quote]

    01/10/13 at 04:45 PM (4686)
  • Ellen Reply

    Interesting that Daily Deals/E-Coupons has the lowest open rate but lowest bounce and unsubscribe.

    01/11/13 at 07:48 AM (4695)
  • Chad F Reply

    [quote]Ellen said: Interesting that Daily Deals/E-Coupons has the lowest open rate but lowest bounce and unsubscribe.

    [/quote]


    The fact that most of the daily deal email have the offer in the subject line helps people decide if that deal is something they want. I feel that people do not mind for the most part getting a email deal each day.
    Most people in my experience wont unsubscribe due to misisng a good deal. As long as there are not bugs or issues that send out massive amounts of email at one time for the most part they will remain on that email list.

    01/11/13 at 09:26 AM (4698)
  • Bill F Reply

    The comparison between 2010 and 2012 shows at least as much about the shifts in email marketing as the differences across industries in 2012. While open rates increased markedly (probably a combination of better circumvention of spam filters, and better content to read), click rates stayed flat to slightly lower. This would appear as marginal interest is increasing, but the core customers who click on the messages may be the same in 2012 as they were in 2010. The most telling statistic, however, is missing: the number of emails being sent, both in total and as an average per campaign. If 3% of 250,000 people clicked on a campaign in 2010, and 3% of 400,000 people in 2012, the effect of the campaign is still growing...

    01/11/13 at 09:28 AM (4699)
  • Bill F Reply

    [quote]Ellen said: Interesting that Daily Deals/E-Coupons has the lowest open rate but lowest bounce and unsubscribe.

    [/quote]


    The meat of the message is usually right in the subject. They will open, and click, if they are interested, and otherwise wait for a better deal tomorrow.

    01/11/13 at 09:29 AM (4701)