Blog Post

Digg


Digg: Digg is a social news website which allows users to vote for or against web content. With an estimated 3.8 million unique visits in the United States, Digg's popularity lead to the rise of similar websites, such as reddit, which has similar story submission and voting features.

Digg was initially created in 2004 by Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson as an experiment. In 2008, after four years of updates and user complaints, Digg was rumored to be taking part in advanced acquisition negotiations with Google. It was believed that Digg would sell for $200 million, but deal eventually collapsed. In 2012, Digg was sold in three parts. The brand, website and technology went to the venture capital company Betaworks for $500,000. Meanwhile, 15 staff members transferred to the Washington Post for $12 million and several patents were sold to Linkedin for around $4 million.

Digg is currently available under Betaworks' management and is headquartered in New York City. Following the sale, the company announced that they would be redesigning the website with help from user feedback. The new site was released on July 31, 2012. The redesign included a new scoring system, more images, and an editorially-driven front page. It now also allows content to be shared on social media sites, such as Facebook and Twitter.