Frequently Asked Questions

Difference between a Google Local (Maps) and Social page

  • Eric R Reply

    I've seen a few tickets come by recently giving our analysts access to the wrong type of page, and decided to start this thread to clear up the difference.

    Google has recently merged local and social pages together, but only if you started a brand new local business page within the last few months. If you had an existing social page, but never went through the Google Places (local) verification process then it's highly likely that you may not have a local listing.

    For the ultimate resource for Google pages, here is the help section directly from Google:

    I've been doing Local SEO for a while now, so I can quickly spot the differences. For those of you that are just getting into the groove of working with these types of pages, here are a few differences between a local (map) listing and a brand (social-only) listing:

    • If you've selected a Brand page, you will not see a business address & map location

    • A brand page will not have the ability to get reviews. You can only do this on a map listing

    • You will not show up on maps if you do not select a local business page

    • Social-only pages will have a section for "contributor to" or "pages" much like a personal Google+ page would have

    • Social-only pages will have a "Story" section and and a "Tagline" section, much like a personal Google+ page would have

    In the past the pages were treated as separate entities (local and social), but now Google has combined the two. If the business is just starting out with these Google products then it's simple to get them together. Google has been upgrading local listings to include the social feature, but only if you had set up the local part. If you only have a social (brand) page, then you'll still need to claim the local listing for the business.

    I understand this is a little confusing, so I tried to lay it out as best as I could. Google rolled out "Google My Business (GMB)" recently to combine local listings and social listings together for businesses, which consolidates everything into one dashboard. However, as I've stressed in this post, you need to have a pre-existing maps or local business listing to actually have the business show on maps. Brand or Social-only pages that have been around before Google made this switch will not have that benefit.

    Now that I've got the ball rolling for this, lets get a discussion going since I know there are questions out there. What's the biggest hurdle that resellers have when working with local clients? I want to make sure we have a Q&A opportunity since i'm seeing a lot of similar tasks come through for many different clients.

    06/19/14 at 09:44 AM (14558)
  • Matt Reply

    Eric, thank you for clarifying this. Great post

    06/19/14 at 11:22 AM (14560)
  • Member 13713 Reply

    Great information - Thanks

    06/24/14 at 02:44 PM (14604)
  • Member 13713 Reply

    Good article for the small business owner

    06/30/14 at 11:44 AM (14647)
  • Kyle Reply

    Great article. Being able to access store hours, a map of your location and contact information is a great advantage particularly in the age of smart phones. A properly create website should allow the mobile user to actually call your business with one simple click- a very useful feature.

    06/30/14 at 03:13 PM (14648)
  • Member 11810 Reply

    Very helpful, thank you!

    07/15/14 at 04:17 PM (14802)
  • scottjcamp Reply

    Thank You, Eric!

    08/18/14 at 11:24 AM (15032)