Reseller Sales

Competitive Analysis

  • Kyle Reply

    Hey Everyone,

    My Reseller was trying to post this onto our forum a while ago, but had some technical difficulties. I thought I'd post it for him, as I think it's a helpful and interesting conversation starter for us all

    "Greetings everyone. I'm new to HubShout and working on refining my internal processes based upon the HubShout model and the research tool provided in the dashboard.

    I love the way the portal works with research and proposals. The data in the portal is very helpful. If we wish to do a more in-depth competitive analysis, however, we need to do this outside the portal. Using number of results for exact match keyword gives you a starting point but does not provide a true picture of the competition for any given niche (on page analysis, backlink analysis, social signals, etc).

    I have been using a conglomeration of other tools/services for keyword research, keyword mapping and competitive analysis (Market Samurai, semrush, ahrefs, etc.). This is very effective but quite time consuming and I'm looking for a way to streamline my processes and gain efficiencies.

    I've been looking at serpIQ as a potential option but was curious what others here are using.

    So, what are you using for your competitive analysis? Are you strictly using the research tools in the portal or are you supplementing that with other tools? If you are using supplemental tools/services, I would love to hear about it.

    Thanks in advance for your replies"

    11/13/12 at 01:36 PM (3902)
  • Chad Reply

    Kyle. This a good question but hard to answer in a general sense. Our research tools give you a solid foundation but there is always more room for analysis. But be careful to not get caught up in analysis paralysis.

    I guess I would argue that on page analysis, backlink analysis and social signals are all things that need to be done. So if you find a keyword space that your competitors are in and you are not, then you need to start link building, doing onsite analysis, social media, email marketing.

    It is very easy to spend days and days analyzing information but at the end of the analysis, you will come to the same conclusion -- get busy doing.

    Maybe your reseller could tell us how the analysis of the items above changes keyword targets?

    11/13/12 at 01:50 PM (3903)
  • Nigel Reply

    Hey Kyle, I'll like your reseller to know I'm also new and I do acknowledge his points about in-depth analysis, however (and I'm open to correction here) I think a sufficient amount of competitive analysis and effective SEO can be done with the existing Hubshout tools. I particularly like the fact that Hubshout tools allow for focus and speed. Just like you I always want to "streamline my processes" I think priorities is a key here. We have no time to over optimize nor miss-allocate with onsite SEO, email marketing by itself can help with relationship building for some backlinks, and well I'm not experienced in the use of social signals to comment there. I also acknowledge that different SEOs will have different styles, are different tacticians, and have different strategies.
    I do use other tools, I keep it minimal and stay focus. The onsite SEO webinar I remember spoke of some. I can't wait to start my email campaigns using the new features for the email marketing tool.

    11/13/12 at 03:06 PM (3909)
  • Luke Reply

    @ Kyle: Thanks for posting this for me. I'm not sure what caused the error but I appreciate you posting on my behalf.

    @ Chad: Thanks for the prompt response. I was out of the office at the time and couldn't reply but I noticed and was impressed by the prompt reply. Thank you!

    I agree with avoiding the analysis paralysis so many folks get caught up in. I got stuck in that trap when I started three years ago and have successfully moved beyond that. I could write book trying to respond to your question and explaining our business model but I'll try to keep this post as short as possible.

    The items above have more to do with properly assessing the competitive nature of the client's niche, how my client stacks up against their competitors and what level of SEO work (on page and off) needs to be completed to compete in their given niche. It helps uncover missed opportunities to increase traffic and drive revenue to the client's business and it also helps identify customers primed for penalties and weed out clients we would otherwise choose not to take on.

    While selecting a HubShout package based upon exact match SERPs is a great guideline, some niches are more competitive than others and the analysis provides a better idea as to which SEO package(s) and/or service(s) the client requires to successfully compete in their niche.

    The analysis also helps identify opportunities we might otherwise overlook such as long tail buyer keywords that don't show up in the portal and/or keywords where neither the client nor the selected competitors rank. This is just part of making sure we have properly positioned ourselves to win the business, provide the greatest return on investment to the client and set ourselves apart from our competitors.

    If we have done this successfully, we come to the table immediately offering value and have identified opportunities our competitors have overlooked.

    Our current process is much more manual and time consuming that I would like. This was fine when the business was just a 2nd job for me and clients were accepted by referral only. Now that we are a legally formed business actively pursuing new clients, the process needs to be more efficient so we are spending time with clients and less time on unbilled pre-sales analysis.

    My goal in posting (or Kyle posting on my behalf) was to check and see what others in the HubShout community are using to streamline their research process. Are there features in the research section of the portal I have missed? If not, what tools/services do those in the HubShout community favor? As stated in my original post, I'm considering giving serpIQ a try. If anyone else is using it, I would love to hear some feedback. If not, what are you using or do you all just think I'm nuts?

    11/13/12 at 05:43 PM (3918)
  • Mo Reply

    Luke, you definitely aren't crazy. However, I don't have the streamlined solution you seek.

    I use the hubshout dashboard tool and another keyword research tool I have access to which is similar to wordtracker. Then, once I identify 10 or 20 promising keywords, then I first look at the site in question to see if I think they have quality info on the subject, if not -- no SEO work will matter until the content is there.

    If they do have the content, then some onsite adjustment is usually warranted. And, then I look at the competition to see if it's likely they can win. I just use an seo plugin on my chrome browser for that -- as i browse the competition.

    so, that's what i do at this point. I really think the process will always require some manual work, thought and judgment. If not, computers will eliminate all our jobs :)

    But, would love to hear what tools others use.

    mo

    11/14/12 at 08:32 PM (3938)
  • Luke Reply

    Thanks for the validation Mo! It sounds like I process is fairly similar.

    I'm giving serpIQ a try. They are still experiencing some growing pains with their new 2.0 version but the update later this week should fix that. I was able to do my typical research using the HubShout portal and serpIQ in a fraction of the time it usually takes. The challenge, however, is that I still have to validate the data until I'm comfortable with the tool's output. It looks good so far and could be promising but I'm reserving judgement until they refine it a bit.

    I've used almost all of the common SEO tools with the exception of CognitiveSEO and Raven Tools but those are more for folks doing their own SEO, I only want the analysis piece...we have the perfect solution for everything else right here.

    Here's hoping someone in the HubShout community has found something I haven't. I'll let you know what I think of serpIQ once I have used it for a while.

    Take care, Luke

    11/14/12 at 08:46 PM (3939)
  • Mo Reply

    cool, thanks for the tip. will check out serpIQ myself..

    11/17/12 at 12:42 AM (3973)
  • Luke Reply

    Mo,

    I wouldn't sign up just yet. Although they do offer a 7 day free trial, the full functionality of the tool is not available just yet. I've been talking with the owner of the company/tool and they have a scheduled release to add more features in the coming week.

    At this time, the white label features on the agency level and some of the advanced features have not been added. I am trying to pin him down on exactly what the release includes and a date for release. It is my hope that this release gives me what I need to successfully implement the use of the tool. There is a good thread on wickedfire that includes a preview video of the tools intended capabilities. You might want to take a look at that as well.

    11/17/12 at 12:04 PM (3975)
  • Mo Reply

    Thanks Luke, yea, it looks pretty sweet, but a bit expensive for a freelancer -- who needs the agency tools... we'll see.. Let us know if you use it what you think of it.

    11/17/12 at 11:36 PM (3978)