By Samantha Berkhead
There may be an app for your company—but is it getting the attention and exposure it deserves?
If your company's app—whether it's a game, an online banking app or any other type of smartphone app—isn't getting as many downloads as you might like, there's a way to boost its popularity that you might not have realized yet.
Believe it or not, you can actually use some of the same SEO strategies you'd use for Google's search engine to help give your app a boost in the App Store rankings as well.
According to an August 23 VentureBeat.com article, adopting a search engine optimization strategy in the iTunes App Store is an effective way to help an app rise to the top of a search for a related query. It just might be the most innovative new form of mobile marketing out there.