Internet Marketing

Agile Marketing in the Year Ahead

  • Renee Reply

    Kevin Gibbons wrote a great piece in Search Engine Watch today about the concept of Agile Marketing. Who knows if it will become a favorite buzzword, but it's a fantastic way to describe an approach to marketing that is responsive and adaptive like we talk about here at HubShout. And if the industry learned anything from all the algo and guideline changes of the past year, it is that strategies need to be well-rounded and diversified. Strategies and tactics need to be tracked, monitored and evaluated to determine what is and isn't working. Learn from that data and adapt and change.

    As Kevin says, "Agile Isn't Flexible, It's Intuitive."

    Is Agile Marketing the Future of Search in 2013?

    12/19/12 at 09:05 AM (4393)
  • Paul Reply

    [quote]Derek would much rather have one great piece of content and then focus the rest of his time on promoting that content. His theory being "why create new content when there are still people who haven't seen your last post yet?"

    [/quote]


    I like this way of thinking about content creation. You can create the best articles on the internet but if nobody knows about them then it doesn't really matter.

    The "silo ditching" trend is also something that I hope sticks around. As someone who manages PPC campaigns, it can feel awkward sending clicks to sites and landing pages that I know are not as effective as they could be. Being able to have more influence or at least interaction with the people who manage the websites and landing pages would make my job easier and also help to make the marketing campaign more effective.

    12/19/12 at 10:53 AM (4398)
  • Renee Reply

    [quote]Paul said: [quote]Derek would much rather have one great piece of content and then focus the rest of his time on promoting that content. His theory being "why create new content when there are still people who haven't seen your last post yet?"

    [/quote]


    I like this way of thinking about content creation. You can create the best articles on the internet but if nobody knows about them then it doesn't really matter.


    The "silo ditching" trend is also something that I hope sticks around. As someone who manages PPC campaigns, it can feel awkward sending clicks to sites and landing pages that I know are not as effective as they could be. Being able to have more influence or at least interaction with the people who manage the websites and landing pages would make my job easier and also help to make the marketing campaign more effective.

    [/quote]


    Paul, you are right on. We talk about this all the time. The first step is creating great content; the second is to market that content so people can find it. Just because you write something fantastic doesn't mean people will find it and read it. And team communication is extremely important.

    12/19/12 at 11:08 AM (4399)
  • Dave Reply

    Although, buzzwords can kind of cloud the concept, the idea seems to make sense. I don't know if I agree with the "Agile Isn't Flexible, It's Intuitive" because I think it does kind of go hand in hand. If you aren't flexible, then how can you "Not be afraid of failure as a marketer"? I think that flexibility in strafing from the norm and testing your feet in the water on new areas is what being an Agile marketer is all about. Learning, testing, rinse and repeat. There's sometimes a risk, but without trying, you can't succeed.

    12/20/12 at 03:23 PM (4429)
  • Eric R Reply

    As I listed on the linkedIn discussion... Agile Marketing = common sense. If we aren't already practicing "Agile Marketing" (that's just a buzzword), then we'd be out of a job by now.

    So... I guess we're ahead of the game for 2013?

    12/20/12 at 03:29 PM (4431)
  • Garrett K Reply

    Great article! Nice how they use images from HubSpot. I'm down to building some content that we can share over the web. Maybe whenever Chad or Adam write a post outside, I can throw some classy IMG together...

    12/20/12 at 04:55 PM (4439)
  • Peter Reply

    [quote]Eric R said: As I listed on the linkedIn discussion... Agile Marketing = common sense. If we aren't already practicing "Agile Marketing" (that's just a buzzword), then we'd be out of a job by now.


    So... I guess we're ahead of the game for 2013?

    [/quote]


    I totally agree. It sounds like a buzzy term for common sense business.

    12/21/12 at 12:53 AM (4443)